Facebook changes to custom link posts July 2017

Facebook is making a change to its ability to customize links posts. As of July 18, Facebook will remove the ability to customize link previews for Facebook group and profile posts in an effort to reduce fake news and a misrepresenting of link content. This will effect all of Facebook’s API partners, including Lavasurf.

The ability to customize the image, title or description of a link preview in Facebook profile or group posts will no longer be available.  

Facebook will now only pull the link previews from a websites metadata. If you share a link to a website that is not your own, be aware that it may not have this metadata available. So a complete link preview with an image may not be generated in some cases.

Note that posts scheduled to go out after July 17 will do so without any link customization. The links will instead display their default metadata, if available.

Facebook has documentation on sharing web-hosted content to ensure that links from your own sites are shared with optimal link preview data.

Post localization for Facebook and Twitter (New Feature)

Post localization for Facebook and Twitter is a new time-saving feature that allows you to create one, profile specific post for 5, 10, 100, or even 1,000 profiles. Instead of spending hours creating different posts for each page, create one post that you can customize for each location.

For example, let’s say you would like to make sure each profile you’re posting to has the phone number in the post that is specific each profile. Or maybe you would like to publish a post with one unique message but with different images for each profile. Post localization makes that possible and easy with just a few clicks.

The more advanced features make it possible for you to create a post with custom data fields, localized links, and localized images or videos. Using these features allow you to truly localize your social media posts.

Start saving time, money, and localize your brand’s social by harnessing the power of post localization.

If you have more questions on how post localization works or want a demo of the software  Go Here