Post History in Calendar & More!

You have spoken and we’ve delivered! We’re excited to announce two new feature enhancements to the Lava Surf platform that are sure to make things much better for you. The new features include: Post history in the calendar Multi-photo post creation Post History in Calendar We understood the need to see past posts on the […]

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Lava Surf Dashboard Update

Lava Surf is unveiling several new features to make your experience with social media management more seamless! The newest updates on the Lava Surf Dashboard are Google My Business publishing and review response and Instagram comment moderation. Google My Business Publishing and Review Response We have further integrated Google My Business into the Lava Surf platform so […]

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5 Ways to Engage Your Audience on Social Media

Social media today is vastly different than it was 10 years ago. It’s even pretty different than it was 6 months ago. That’s because algorithms, platforms, and people change. So, how can you guarantee success when the digital landscape is constantly shifting around you? While success may never be a guarantee, there is one thing […]

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Lava Surf teams with LoyaltyPlant to help multi-unit restaurant brands

Lava Surf has teamed with NYC-based LoyaltyPlant to help multi-unit restaurant brands build an outstanding omnichannel customer experience. This partnership will empower franchise restaurant chains with opportunities to effectively and seamlessly communicate with customers through their white-label branded mobile apps, as well as social media pages. LoyaltyPlant’s mobile solution integrated with a handy CRM-system will […]

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5 Ways to Spring Clean Your Social Media

Social media can be a mess. Trying to manage all of your social content across multiple pages and platforms is a big task and things can easily slip into chaos. Luckily, we’ve prepared this five-step spring cleaning guide to help you audit and refresh your social accounts. 1. Check Your Branding Everything on your social […]

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New Feature: Localize In Calendar & Save Variables

We’re excited to announce great new updates to Localization! These updates include the ability to save localization variables for future use as well as being able to localize a scheduled post from the calendar. When you click to localize a post, there will be a new check box option that reads, “Save localization configuration for […]

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Facebook Data Update

You’ve probably heard about the Cambridge Analytica fiasco at Facebook. Because of this, Facebook is taking a couple steps behind the scenes to prevent future problems from occurring. So, how will this affect you? For now, it won’t. We’ve taken steps to ensure your connection is not interrupted and everything will be business as usual. […]

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NEW: Instagram Scheduling Now Available

Instagram Scheduling Now Available! Lava Surf is happy to introduce the new Instagram Publishing feature! Now you can schedule Instagram content on your Lava Surf calendar alongside Facebook, Twitter & Google Plus. How does it work? Download the Lava Surf app on the App Store or Google Play Sign in using your Lava Surf user […]

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What Facebook’s Changing Metrics Mean For You

In a recent blog post and press conference, Facebook announced it would be changing the way several metrics are reported and even eliminating some of them. In the past, Facebook has had to admit to several mistakes that led to misreported metrics. Last year they were even called out for reporting reach numbers higher than […]

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