4 Tips to Increase Brand Engagement on Social Media

Social media is changing. It is getting harder and harder for businesses to keep up with evolving trends and updated algorithms, leading many well-intentioned marketers baffled at what to do next. What’s changed? According to Brandwatch, 96% of people who talk about brands on social networks don’t even follow them on social media. Due to […]

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Facebook changes to custom link posts July 2017

Facebook is making a change to its ability to customize links posts. As of July 18, Facebook will remove the ability to customize link previews for Facebook group and profile posts in an effort to reduce fake news and a misrepresenting of link content. This will effect all of Facebook’s API partners, including Lavasurf. The […]

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7 Tips for Creating Effective B2B Facebook Ad Images

Sometimes the greatest ideas fail to resonate with the intended audience. This is particularly true when it comes to B2B advertising. Nothing is more frustrating than designing a beautiful Facebook ad only to have the relevance score plummet and the cost-per-click skyrocket. So how do you know which images will resonate and which images will […]

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