Leveraging the Holidays on Social Media

The holiday season is once again upon us, and with it comes another slew of elaborate holiday marketing campaigns from big name brands. From the commercials meant to tug at your heartstrings to the memorable holiday mascots, the fight for screen time is getting more expensive. As a business owner it’s easy to feel discouraged […]

Read the rest of this entry »

Local Social Media & Brand Integrity

As a franchisor, one of your biggest concerns is brand integrity. If you’re a growing company with just a few locations, you may lack the resources needed to hire additional employees to monitor your online messaging and brand strategy. If you’re a larger company with hundreds of locations and multiple Facebook pages, you may find […]

Read the rest of this entry »

4 Tips to Increase Brand Engagement on Social Media

Social media is changing. It is getting harder and harder for businesses to keep up with evolving trends and updated algorithms, leading many well-intentioned marketers baffled at what to do next. What’s changed? According to Brandwatch, 96% of people who talk about brands on social networks don’t even follow them on social media. Due to […]

Read the rest of this entry »



Facebook changes to custom link posts July 2017

Facebook is making a change to its ability to customize links posts. As of July 18, Facebook will remove the ability to customize link previews for Facebook group and profile posts in an effort to reduce fake news and a misrepresenting of link content. This will effect all of Facebook’s API partners, including Lavasurf. The […]

Read the rest of this entry »


7 Tips for Creating Effective B2B Facebook Ad Images

Sometimes the greatest ideas fail to resonate with the intended audience. This is particularly true when it comes to B2B advertising. Nothing is more frustrating than designing a beautiful Facebook ad only to have the relevance score plummet and the cost-per-click skyrocket. So how do you know which images will resonate and which images will […]

Read the rest of this entry »