What makes your favorite brand or product, your favorite? Is it the product itself? A memory associated with it? Or the relationship you have with it? Even with endless options, 90% of consumers still report being brand loyal. When consumers build a relationship with a brand, they feel a deeper connection to its value. Your […]
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Creating an Effective Content Calendar Your heart is beating, your palms are sweaty, and the clock on your desk seems to be ticking louder than normal. You need to produce an engaging social media post for your company today but your busload of ideas stalled during your lunch break. Nothing is more stressful than not being […]
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Did you know that 42% of Instagram users check their accounts multiple times per day? Are you one of them? Hopefully scrolling through Instagram is a nice reprieve from your daily tasks. But for many people, it’s easy to get caught up in following accounts that leave you feeling inadequate and overwhelmed rather than relaxed. […]
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The year 2020 has proven itself to be a roller coaster ride for both individuals and businesses. All across the country, people are continuing to hunker down and prepare for an uncertain future. Finances are being funneled towards basic necessities. Many families are seeking out new ways to stay emotionally close to loved ones while […]
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Social media monitoring: the systematic process for understanding, analyzing, and reporting insights and conversations on reputation, brand position, community health, and opinion of key audience members virtually. It is looking to the past, gathering information, focusing on details and measuring success. Monitoring is goal-centered, using the insights learned to achieve business and communication goals. It is […]
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Top Tips For an Up-to-Date Social Media Strategy For most of us, the new year brings a new set of goals. Along with the rest of this year’s resolutions, we hope you’re planning on setting goals for your social media strategy. Social media is going to experience some big changes in 2020 and your strategy […]
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The holidays are truly a magical time of year! Each holiday season we see countless brands create marketing campaigns in hopes of lifting holiday spirit as well as sales. There seem to be one or two campaigns every year that outshine the rest through their creativity. Here are a few of our favorite holiday campaigns […]
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It’s that time of year again. The holidays will be upon us faster than you can say “Pumpkin Spice.” We all know that with the changing of the leaves comes a plethora of holidays to prepare for; Halloween, Thanksgiving, and of course, National Cookie Day on December 4th. While focusing on prominent holidays is both […]
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The landscape of social media is constantly evolving. With new social channels, platforms, and features popping up left and right, how do you know which ones are worth investing your money and effort into? There are a lot of factors to take into consideration before jumping on the bandwagon for a new social feature but […]
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For years now, millennials have received a lot of attention from the media. Their interest in minimalist lifestyles and habit of investing in experiences rather than objects required many marketers to pivot their tale-as-old-as-time strategies. Millennials have a reputation for lacking interest in material items and leaning more towards bargains and opportunities to get the […]
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