The landscape of social media is constantly evolving. With new social channels, platforms, and features popping up left and right, how do you know which ones are worth investing your money and effort into? There are a lot of factors to take into consideration before jumping on the bandwagon for a new social feature but […]

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How Generation Z is Changing Social Media Marketing

For years now, millennials have received a lot of attention from the media. Their interest in minimalist lifestyles and habit of investing in experiences rather than objects required many marketers to pivot their tale-as-old-as-time strategies. Millennials have a reputation for lacking interest in material items and leaning more towards bargains and opportunities to get the […]

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What is Newsworthy?

What is Newsworthy?  One of the most important questions to ask before publishing a story, tweet, news article, blog posts, etc, is whether or not the content will be interesting to your audience. Before you even put pen to paper (or fingers to keyboard) the first thing to figure out is how newsworthy your story […]

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How To Fix: Common Copywriting Mistakes

Mistake: Too much focus on product Your audience cares most about the “Why” behind your product. They care less about what your product’s features are and more about how your product will benefit their lives. When you focus solely on what your product does, how much it costs, or how it was made, you lose […]

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Let’s Get Engaged

Let’s Get Engaged: Wanna put a ring on it? What does the word “engagement” mean? No, we aren’t talking about the getting-down-on-one-knee/ diamond ring type of engagement. We’re talking about anything your followers do to interact with your brand online. We’re talking about your comments, shares, likes and follows. Why is engagement important? Engagement allows […]

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Twitter Accounts We Love

We all know that the Wendy’s Twitter account has a reputation for amusing its audience with sassy comments and clapbacks. But a lot of companies want to engage and amuse their audience without taking such a bold approach. Brands who use Twitter know that the platform is a great tool for communicating directly with customers […]

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Why Your Company Needs LinkedIn

With the social media era in full swing, you might find yourself wondering, is LinkedIn a good fit for my business? The short answer is yes. LinkedIn has the potential to be a strong pillar in your social media strategy. Why? Because LinkedIn is the largest professional social networking site. Crowd favorites such as Snapchat […]

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Reclaim Your Social Media in 2019!

Did you know that only 8% of people achieve their New Year’s Resolutions? Resolutions can be a great way to kickstart a new project or make changes to an existing one. The key to becoming part of the 8% is to make sure your goal is clearly defined and manageable. Look back on your social […]

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Grow Your Twitter Following!

So you made a company Twitter. You’ve nailed down the profile pic, the backdrop, the bio….Now what? Creating your profile is the first step to finding your Twitter audience but the truth is, if you build a profile, they probably won’t come. You have to invite them to you! An active Twitter account can be […]

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Social Media Tips for the Holidays

The holiday season creeps up on us a little faster each year. The leaves start to change color and before you know it, you’re wrapped up in Halloween, Thanksgiving, and Christmas. The holidays are busy enough on their own but lets not forget modern shopping holidays such as Black Friday and Cyber Monday. Not to […]

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