Your social media (aka your business’ future) sits on a shelf next to dozens of other look-a-likes, and your potential customers are walking down the aisle considering their options.
You and your brand’s marketing team are utilizing data trends and making the most of your social media strategies to capture the attention of these consumers. But, if you aren’t incorporating thoughtful and dynamic graphics, they continue walking and pass you by, despite your best efforts. A well-executed design strategy offers success in captivating your audience, conveying your message successfully, and getting your content shared. Bingo.
On average you have about 8 seconds to capture the attention of your audience. HubSpot reports that “visual content is more than 40 times more likely to get shared on social media than other types of content.” An on-brand, visually appealing, and quickly informative graphic is your best shot at turning those heads.
Before you dive in, it’s important to create a content strategy that’s rooted in your brand’s voice. Creating a style guide is essential to crafting that voice. This should consist of your logo (a few varieties/color variations), 3-8 key colors (primary and secondary), 2-5 fonts to use, and some key words or themes to center your posts around. Consult it when creating posts to keep a central voice to your content that your followers can recognize anywhere – even outside your social pages.