Twitter Accounts We Love

We all know that the Wendy’s Twitter account has a reputation for amusing its audience with sassy comments and clapbacks. But a lot of companies want to engage and amuse their audience without taking such a bold approach. Brands who use Twitter know that the platform is a great tool for communicating directly with customers and keeping their brand name top of mind.

Here are 3 brands that are currently rocking the Twitter game.

Oreo: The Trend Setter

Oreo is milk’s favorite cookie and without question one of our favorite Twitter accounts. Why? Oreo knows that you can’t go it alone. A quick glance at Oreo’s Twitter page will show you that they make an effort to collaborate with other brands and celebrities. This helps stimulate conversation about their brand with audiences outside of their regular circle of followers.

Another reason we love Oreo? They know that video content is key. Did you know that tweets with videos get a 28% boost over tweets that don’t? Oreo knows this and uses it to their advantage. The popular cookie brand is constantly tweeting videos that promote their product and capitalize on popular trends. They even joined in on the Game of Thrones craze by tweeting a short Game of Thrones themed cookie ad. That leads us to the final reason we love the Oreo Twitter account. They don’t hesitate to jump in on trending topics and conversations. Who could forget the famous “You Can Still Dunk In the Dark” tweet during the massive power outage during the 2013 Super Bowl? Oreo utilizes quick thinking and a playful voice to connect with new audiences.

 

Netflix US: The Movie Buff

Because Netflix is in the business of always creating fresh content, it has developed a unique way of interacting with its audience. The Netflix US Twitter account discusses shows people are watching every day and comes up with clever inside jokes involving the shows, movies, and characters. Netflix talks to its followers about popular shows just like you would talk to a friend. That’s what makes this account so great.

Netflix also comes up with creative and engaging questions such as “Which TV character would you save if you had to pick?” or “If you could change the ending to any movie, which one would you choose?”With all the exciting conversation that circles around plot twists and new releases, the Netflix Twitter account is always buzzing with news. This benefits Netflix because a successful and active Twitter account should be tweeting at least 2-3 times per day. These interactions also encourage users to watch new Netflix releases so that they can join in on the conversation. 

Innocent Drinks: The Class Clown

If you follow Innocent Drinks on Twitter then you are in for a treat. Innocent drinks takes a rather unexpected approach to promote their smoothie account. Rather than overtly advertising their products, the company leans on a BIG personality and a youthful sense of humor.

Their shamelessly humorous tweets (and puns) have a habit of grabbing your attention. All the likes and retweets are sure to keep them top of mind as your favorite smoothie company. Their sense of humor helps them promote their product without sounding too “salesy.” 

It’s important to remember that this is the voice they have chosen for their brand. The Innocent Drinks playful voice is prominent on their other social media pages and even on their website.

So what did we love about these Twitter accounts? They engage with their audience, utilize video, and use a strong brand voice. These brands aren’t afraid to collaborate with other brands or break the mold with their unique posts. We think everyone can learn something from following these 3 amazing Twitter accounts.

Why Your Company Needs LinkedIn

With the social media era in full swing, you might find yourself wondering, is LinkedIn a good fit for my business?

The short answer is yes. LinkedIn has the potential to be a strong pillar in your social media strategy. Why? Because LinkedIn is the largest professional social networking site. Crowd favorites such as Snapchat and Instagram are useful platforms, but much more casual. Many online users are utilizing Facebook for both personal and professional purposes. But LinkedIn is your one-stop platform for attracting top talent to your business as well as establishing yourself as an industry leader. In fact, 40% of LinkedIn’s 500 million users are logging into the platform every single day.

Here are 3 important points to keep in mind as you begin your LinkedIn adventure.

Every Business Needs a LinkedIn Page

Did you know that LinkedIn accounts for up to 50% of all social traffic on B2B websites and blogs? This is in part because your LinkedIn page can easily double as a landing page for your company. Your bio is a great place to briefly pitch your organization and its objective. You could even use that space to invite people to follow the link to your website and take action. 

Now you might be saying to yourself “My business doesn’t take part in any B2B marketing, so why bother creating a LinkedIn page?” GOOD QUESTION. While LinkedIn is useful for B2B marketing, it’s also a great tool for increasing brand awareness. As I mentioned earlier, LinkedIn is a great platform for establishing yourself as a professional within your industry. Even the smallest of businesses can use this platform to build their network and increase their online visibility. If you choose to take the brand awareness route for LinkedIn, keep in mind that your page should be more focused on selling your brand than your product.

Take Nike’s LinkedIn page for example. You won’t see any promotions for shoes or sales on athletic wear as you scroll through their feed. What you will see are employee highlights, Nike’s involvement in community events, and intriguing articles related to sports and innovation. I repeat: you will not see product promotions on this page. Rather than using this space to promote individual products, they promote the company as a whole.

Establish Yourself as an Industry Expert

Whether your primary focus on LinkedIn is brand awareness, lead generation, or networking, you’ll want to interact with the platform in a way that lets others know you are an expert in your field. One of the best ways to do this is by sharing content that is specific to your industry.

Posting 1-2 times a week could give your business a sizeable advantage over others.

LinkedIn recently altered its algorithm to redistribute about 8 percent of post feedback from top LinkedIn creators to the remaining LinkedIn users. This means that posts that previously received little to no engagement are now more visible to your LinkedIn connections. However, even with this algorithm change in full effect, less than one percent of LinkedIn users post weekly content. This means you don’t have as much competition for real estate in the feed of your followers as you do on other social platforms. So remember, if you want to be seen, you should share.

In addition to sharing you’ll want to interact with your followers and others on the platform. Responding to an article that someone else has posted can be a good segway for sending them a direct message and become further acquainted.  

Be Your Own Brand Ambassador

We all want people to trust our business. But between data breaches and social platforms that are oversaturated with brand messages, consumers are distrusting brands more by the day.

This means, one of the best ways to promote your business page is through your personal page. Your personal page has a trustworthy advantage over your business page. While it’s important to use your personal page for connecting with other users, don’t underestimate the importance of sharing content from your business page in your personal feed.

You may also want to consider encouraging your employees to speak out on behalf of the brand. Allowing employees to be brand ambassadors for your company may seem risky, but with the proper training, it’s effective. Your audience trusts word of mouth recommendations more than ever and who knows more about a company than it’s employees? Employee behavior on LinkedIn is especially important when you take into account the fact that your company is attached to their name whenever they leave a comment or post.

So does your company need a LinkedIn page? The short answer is yes. The long answer is also yes. Proper use of Linkedin will fortify brand awareness and open opportunities for growth.

If you’re not sure where to start with your LinkedIn strategy or what to post, reach out to the  Lava Surf team to find out how we can help!

Post History in Calendar & More!

You have spoken and we’ve delivered!

We’re excited to announce two new feature enhancements to the Lava Surf platform that are sure to make things much better for you.

The new features include:

  • Post history in the calendar
  • Multi-photo post creation

Post History in Calendar

We understood the need to see past posts on the calendar alongside your scheduled posts. Because of that, you will now be able to view a history of your published posts on the calendar in Launcher. When clicking on a published post in the calendar, you can:

  • View the post’s caption and media
  • When it was published
  • Which profiles it was published to
  • Status of the post
  • Delete the post from selected profiles
  • Clone the post

Published posts will show as grey on the calendar and rejected posts (if approvals are turned on) will now show as red.

Multi-Photo Post Creation

We knew you wanted post history in the calendar so multi-photo creation is just icing on the cake!

Now, when adding your media on a new post for Facebook, Twitter, and Google+, simply select multiple images from your device or your Lava Surf content library.      Multi-photo post creation for Instagram and Google My Business will come in the future once their APIs allow it.

Please contact your admin or Lava Surf account manager if you have questions regarding these updates.

-The Lava Surf Team