Top Tips For an Up-to-Date Social Media Strategy
For most of us, the new year brings a new set of goals. Along with the rest of this year’s resolutions, we hope you’re planning on setting goals for your social media strategy. Social media is going to experience some big changes in 2020 and your strategy should too!
Here are our top tips for keeping your social strategy on the ball and up to date!
Review Your Goals Regularly. Maybe you think this is a no brainer or maybe you think you don’t need to do this at all. I mean you know what your own goals are, right? While this may be true, it can be easy to get sidetracked without realizing it. Staying on top of your goals is key and the best way to do that is to schedule a time each month or week or even each day to take a quick glance over your goals. When reviewing them, ask yourself the following questions:
- Are you on track to fulfill your goals?
- Do you need to make any adjustments in order to meet upcoming deadlines?
- Is the content being produced for your social pages pushing you towards your most important brand goals?
You may find it helpful to make your own set of questions to ask yourself while reviewing your goals as a way of double-checking your progress.
Subscribe to a Newsletter. 
I know. The last thing you want to deal with is even more emails in your inbox every morning. But one of the best ways to keep up with social media updates and trends is to subscribe to newsletters themed around keeping you in the know with all things social media. A few popular ones are Social Media Today and Marketing Dive. Browsing a newsletter each morning will give you a quick look into the social media world. It’s an easy way to see what’s trending, what’s working for other brands, and what tactics may have resulted in backlash.
A good newsletter can also help you stay up to date with updates social media channels are making. Updates to LinkedIn, Twitter, and the Facebook family of apps are often published on their websites. These pages often post updates to their apps, suggestions for improving your social pages, and even address concerns users have about privacy or bullying. It may benefit you to make a habit of regularly checking the official blog pages for your most commonly used social media channels.
Make lists of best and worst performing content. This will help you know what you need to stop doing as a content producer and what your audience is craving more of. It’s important to pay careful attention to how people are choosing to respond to your content.
You may find that the results are surprising and that the content you like the most does not perform as well as you had anticipated, or vice versa. You may find that certain posts aren’t receiving any negative comments but people are “hiding” the post so it won’t appear in their feed anymore. This is a metric that could easily be overlooked without a thorough review process.
Without taking the time to properly measure your content, you’re moving forward blind to opportunities for further success. There are a few different ways to successfully analyze your content performance but one of the simplest ways to do this is by using social media management software.
Utilize social media management software. Staying on top of everything may start to feel overwhelming but it’s important to stay organized! Social media management software such as Lava Surf is designed to boost productivity while simultaneously saving you time. 
It is also a great tool for measuring content performance! Lava Surf can pull all of your posts into one location to show you what’s performing best by way of impressions, reach, and engaged users just to name a few metrics it measures. It can also show you what kind of reactions you’re receiving on your posts, such as likes, or hides for example.
You can also use Lava Surf to schedule out your posts in advance on multiple different social media platforms. This means you can spend less time posting every day and more time working towards your bigger goals. Check out our Home Page on our website to find out what other ways Lava Surf can benefit your brand!
Staying organized and up to date with trends will help you know what adjustments you need to make to your social media strategy throughout the year in order to see brand growth. Here’s to a successful 2020!