Lava Surf is unveiling several new features to make your experience with social media management more seamless! The newest updates on the Lava Surf Dashboard are Google My Business publishing and review response and Instagram comment moderation.
Google My Business Publishing and Review Response
We have further integrated Google My Business into the Lava Surf platform so you can now view and respond to reviews on your Google listings all with the Moderation dashboard. Why is this important? 
By not responding to your reviews you run the risk of increasing your customer churn by 15%.
In addition to being able to moderate from the dashboard, you can now publish “What’s New” photos and link posts to your Google My Business profiles. When creating a link post, you will also be able to select a call to action to go with your post.
To view and respond to Google reviews, visit the ‘Moderate’ page under Moderation after you’ve connected up Google My Business. If you don’t have a Google listing set up for one of your locations, you can learn how to set that up here.
You will, however, not be able to publish video posts to your Google My Business profiles since that has not been made available through Google yet.
Instagram Post Comment Moderation
With the number of users on Instagram increasing daily, moderation is becoming more important than ever. As a Lava Surf user, you can now view comments made on all your Instagram posts and respond to them through the dashboard!
All comments made on posts published to any of your connected Instagram profiles will be viewable in the Moderation dashboard. You will also be able to respond to comments, allowing you to easily engage with your followers.
Please contact your admin or Lava Surf account manager if you have questions on setting up your Google My Business account and profiles.