LinkedIn Now Available!

Since the beginning of the year, we’ve added Instagram and Google My Business to the Lava Surf platform. So, we’re more than excited to announce the addition of LinkedIn publishing to our platform!

With the addition of LinkedIn publishing, you will be able to connect up your LinkedIn company pages and publish image, link, and video posts. LinkedIn publishing will be especially useful in helping you share your own blog content which can drive traffic back to your website.

To connect your LinkedIn account, simply navigate to Social Accounts and click “Connect” under LinkedIn. You’ll then need to accept the permissions that we’ll require to connect up your LinkedIn pages as well as publish on your behalf.

Once your account is all connected up and you’ve imported your pages, you can start publishing posts. You can create and publish posts to LinkedIn all within Launcher just like you would for Facebook, Twitter, Instagram, etc.

If you have an questions in regards to getting set up with LinkedIn, please contact your Lava Surf account manager or your admin.

Lava Surf Dashboard Update

Lava Surf is unveiling several new features to make your experience with social media management more seamless! The newest updates on the Lava Surf Dashboard are Google My Business publishing and review response and Instagram comment moderation.

Google My Business Publishing and Review Response

We have further integrated Google My Business into the Lava Surf platform so you can now view and respond to reviews on your Google listings all with the Moderation dashboard. Why is this important?  By not responding to your reviews you run the risk of increasing your customer churn by 15%. 

In addition to being able to moderate from the dashboard, you can now publish “What’s New” photos and link posts to your Google My Business profiles. When creating a link post, you will also be able to select a call to action to go with your post.

To view and respond to Google reviews, visit the ‘Moderate’ page under Moderation after you’ve connected up Google My Business. If you don’t have a Google listing set up for one of your locations, you can learn how to set that up here.

You will, however, not be able to publish video posts to your Google My Business profiles since that has not been made available through Google yet.

Instagram Post Comment Moderation

With the number of users on Instagram increasing daily, moderation is becoming more important than ever. As a Lava Surf user, you can now view comments made on all your Instagram posts and respond to them through the dashboard!

All comments made on posts published to any of your connected Instagram profiles will be viewable in the Moderation dashboard. You will also be able to respond to comments, allowing you to easily engage with your followers.

Please contact your admin or Lava Surf account manager if you have questions on setting up your Google My Business account and profiles.

Lava Surf teams with LoyaltyPlant to help multi-unit restaurant brands

Lava Surf has teamed with NYC-based LoyaltyPlant to help multi-unit restaurant brands build an outstanding omnichannel customer experience. This partnership will empower franchise restaurant chains with opportunities to effectively and seamlessly communicate with customers through their white-label branded mobile apps, as well as social media pages.

LoyaltyPlant’s mobile solution integrated with a handy CRM-system will allow users to automatically engage with customers 24/7, easily process their requests and orders, and ultimately sell more. LoyaltyPlant provides:




Both of our teams have spent years in the multi-unit & SAAS spaces. As a result, we perfectly understand each others’ needs for a simple, effective, & flexible system with services that can be tailored to a specific brand and internal needs.

“This team-up will surely enhance our customers’ brand integrity and increase their revenue. Businesses can now create more powerful social media campaigns through our partnership with Lava Surf. This will inevitably increase app downloads through social media referrals,” — said Joe Caraballo, Head of Partnerships at LoyaltyPlant.

Learn more here.

NEW: Instagram Scheduling Now Available

Instagram Scheduling Now Available!

Lava Surf is happy to introduce the new Instagram Publishing feature! Now you can schedule Instagram content on your Lava Surf calendar alongside Facebook, Twitter & Google Plus.

How does it work?

  1. Download the Lava Surf app on the App Store or Google Play
  2. Sign in using your Lava Surf user credentials
  3. Schedule your Instagram content on the web platform
  4. Receive a mobile notification when your scheduled content is ready to publish
  5. Press “send” and publish your content via Instagram

Please contact your Lava Surf account manager for details & setup assistance.

New Feature: Calendar/Library Visibility & Permissions

In our quest to continually enhance your experience with Lava Surf, we’re announcing a new and exciting feature that will cut down on calendar clutter and allow for more collaboration between users.

What is changing?

This is an optional feature that can be turned on and off depending on your preferences. For all current users, nothing will change automatically. The calendar and library will function the same as it does now. For those who may be interested in utilizing this setting, this is what will change:

  1. Voluntary post sharing between users will be enabled
  2. “Make post visible to all users” option will be added to post creation
  3. Admins will be able to see and edit all posts created by any user in the organization’s Calendar and Library
  4. Non-Admins will see posts they have created & that have been made visible to all users
  5. Non-Admins will only be able to edit posts they have created

What are the benefits?

  1. The ability to share posts with peers without fear of alteration
  2. The option to utilize peer content through cloning
  3. A less cluttered calendar view that only shows what is actively shared

How do I activate this feature?

If you are interested in taking advantage of this new tool in your organization, please contact your Lava Surf account manager about activation.

-The Lava Surf Team

New Feature – Launcher Quick Post is now available!

We are excited to introduce you to one of our latest feature enhancements – Quick Post! With this new feature, you can now more effectively create and schedule posts all from within Launcher. This update enables you to save time by reducing the number of steps it takes to creating and scheduling posts. Check out this short video below to see how quick & easy it now is (BYOP: Bring your own popcorn…)

What’s new with the Lava Surf platform?

  • Create posts from within Launcher using Quick Post. Add your message, upload your photos, videos, or links, boost your posts, and schedule or publish your post now all within one place.
  • Use the new post editor to easily update or change your scheduled posts. Edit your posts message, image, time/date, or boost all from within the post editor.
  • Double click on the calendar’s date or time to open up Quick Post and start creating your post with the date and time already selected.
  • Posts and raw content will automatically be created in the Library after scheduling or publishing a post.


Post localization for Facebook and Twitter (New Feature)

Post localization for Facebook and Twitter is a new time-saving feature that allows you to create one, profile specific post for 5, 10, 100, or even 1,000 profiles. Instead of spending hours creating different posts for each page, create one post that you can customize for each location.

For example, let’s say you would like to make sure each profile you’re posting to has the phone number in the post that is specific each profile. Or maybe you would like to publish a post with one unique message but with different images for each profile. Post localization makes that possible and easy with just a few clicks.

The more advanced features make it possible for you to create a post with custom data fields, localized links, and localized images or videos. Using these features allow you to truly localize your social media posts.

Start saving time, money, and localize your brand’s social by harnessing the power of post localization.

If you have more questions on how post localization works or want a demo of the software  Go Here