Twitter – Lava Surf

Twitter Accounts We Love

Posted on May 3, 2019May 7, 2019 by Kate Smith

We all know that the Wendy’s Twitter account has a reputation for amusing its audience with sassy comments and clapbacks. But a lot of companies want to engage and amuse their audience without taking such a bold approach. Brands who use Twitter know that the platform is a great tool for communicating directly with customers and keeping their brand name top of mind.

Here are 3 brands that are currently rocking the Twitter game.

Oreo: The Trend Setter

Oreo is milk’s favorite cookie and without question one of our favorite Twitter accounts. Why? Oreo knows that you can’t go it alone. A quick glance at Oreo’s Twitter page will show you that they make an effort to collaborate with other brands and celebrities. This helps stimulate conversation about their brand with audiences outside of their regular circle of followers.

Another reason we love Oreo? They know that video content is key. Did you know that tweets with videos get a 28% boost over tweets that don’t? Oreo knows this and uses it to their advantage. The popular cookie brand is constantly tweeting videos that promote their product and capitalize on popular trends. They even joined in on the Game of Thrones craze by tweeting a short Game of Thrones themed cookie ad. That leads us to the final reason we love the Oreo Twitter account. They don’t hesitate to jump in on trending topics and conversations. Who could forget the famous “You Can Still Dunk In the Dark” tweet during the massive power outage during the 2013 Super Bowl? Oreo utilizes quick thinking and a playful voice to connect with new audiences.

Netflix US: The Movie Buff

Because Netflix is in the business of always creating fresh content, it has developed a unique way of interacting with its audience. The Netflix US Twitter account discusses shows people are watching every day and comes up with clever inside jokes involving the shows, movies, and characters. Netflix talks to its followers about popular shows just like you would talk to a friend. That’s what makes this account so great.

Netflix also comes up with creative and engaging questions such as “Which TV character would you save if you had to pick?” or “If you could change the ending to any movie, which one would you choose?”With all the exciting conversation that circles around plot twists and new releases, the Netflix Twitter account is always buzzing with news. This benefits Netflix because a successful and active Twitter account should be tweeting at least 2-3 times per day. These interactions also encourage users to watch new Netflix releases so that they can join in on the conversation.

Innocent Drinks: The Class Clown

If you follow Innocent Drinks on Twitter then you are in for a treat. Innocent drinks takes a rather unexpected approach to promote their smoothie account. Rather than overtly advertising their products, the company leans on a BIG personality and a youthful sense of humor.

Their shamelessly humorous tweets (and puns) have a habit of grabbing your attention. All the likes and retweets are sure to keep them top of mind as your favorite smoothie company. Their sense of humor helps them promote their product without sounding too “salesy.”

It’s important to remember that this is the voice they have chosen for their brand. The Innocent Drinks playful voice is prominent on their other social media pages and even on their website.

So what did we love about these Twitter accounts? They engage with their audience, utilize video, and use a strong brand voice. These brands aren’t afraid to collaborate with other brands or break the mold with their unique posts. We think everyone can learn something from following these 3 amazing Twitter accounts.

Reclaim Your Social Media in 2019!

Posted on December 20, 2018December 21, 2018 by Kate Smith

Did you know that only 8% of people achieve their New Year’s Resolutions? Resolutions can be a great way to kickstart a new project or make changes to an existing one. The key to becoming part of the 8% is to make sure your goal is clearly defined and manageable. Look back on your social media goals from last year. How did you do? Whether you feel like 2018 was a great year for your social media or you feel that your efforts were lacking, the new year is a great time to reassess your strategy!

Here are 4 ways to start your year strong in the social media department.

Outline Your Social Media Marketing Goals

The rest of your social media strategy will come together a lot quicker if you have clearly established your goals for the new year. So what’s most important to you? Brand awareness? Lead generation? A great way to build your strategy is to start with your main goal and then structure your smaller marketing goals around it. Let’s imagine that your big goal for the year is to increase your sales through social media. Part of accomplishing this goal could be setting up a social listening and engagement strategy that is structured around driving focus towards your company’s product.

Reevaluate your Audience

If your followers aren’t engaging with you, it can mean a few different things. One reason could be that you’re not publishing content that they find relevant. Another is that you’re not targeting the right people with that content. Taking some time to reevaluate your target audience will help remedy both these problems.

What kind of audience are you trying to target? If you’re not sure, think about the product or service you’re selling. Who does it serve best? What drives individuals to purchase it? You’ll want to take into account factors like the age, gender, careers, and hobbies of your audience members.

A great way to evaluate your current audience is to review the analytics on your social media pages. Most social media sites provide you with data about who is interacting with your business page. You might be surprised to find that your online following doesn’t line up with the group you thought you were targeting. Maybe you’ll notice that you have a larger teenage audience than you thought or that your brand currently appeals more to women.

Choose Relevant Social Platforms

Your social media goals don’t have to be overwhelming! But they will start to feel like it if you’re investing your energy into platforms that aren’t helping you. The set of goals that you established will help you decide which platforms are most valuable to your company.

The platform you use should be a tool that aids you in reaching your end goal. You wouldn’t use a screwdriver to pound a nail into a wall because it doesn’t make sense. It would take more time, more energy, and you wouldn’t end up with a high-quality result. So do a little research to make sure you’re not spending excess time on a platform that simply does not work for you. You will discover a lot about the best uses for different platforms. For example, 95% of Instagram users are under 35, so if you’re targeting a younger audience, Instagram might be a good place to establish your presence.

Try and choose 2-3 platforms to create a strong presence on. If you’re wondering which platforms are going to work best for the needs of your company I’ve written up a separate blog post to help you decide which social media platforms are best for you.

Create an Engagement Strategy

This is a big one. When planning out your social strategy you probably think a lot about customer engagement. You think about how people are responding to your posts and how they choose to interact with you. But how much thought do you put into the way your brand is engaging with your audience?

By now you know that social media is about having conversations with your followers. You also probably wouldn’t define a conversation as somebody simply leaving a comment on your page. A real conversation starts with your audience when you put in the effort to talk to them. People like to feel heard and customers like responsive brands. Most people expect brands to respond to their online queries within 24 hours or less. A recent study even showed that 44% of millennials expect a response within an hour. It will definitely benefit you to start using a moderation platform so you don’t miss any messages or comments.

With everything becoming more automated in 2019, beat out your competition by giving your brand a human voice and interacting with others. Some of the most popular brands on social media such as Taco Bell or Netflix are successful because they stick to an authentic tone while communicating online.

So there it is! Four ways strengthen your social media for the new year! These tips should give a solid foundation for implementing your social media resolutions. Let’s give it our all this year and be part of that 8% that achieves their goals!

Grow Your Twitter Following!

Posted on November 21, 2018March 29, 2019 by Kate Smith

So you made a company Twitter. You’ve nailed down the profile pic, the backdrop, the bio….Now what? Creating your profile is the first step to finding your Twitter audience but the truth is, if you build a profile, they probably won’t come. You have to invite them to you!

An active Twitter account can be a great asset to your company as long as you’re using it correctly. Twitter’s primary uses include customer service, reputation management, and keeping your audience informed. It is also the 5th most popular platform among US adults and roughly half of those users access Twitter at least once per day.

Twitter is an exciting social platform to be on! Implement these 6 tips to keep up in the fun yet fast-paced world that is Twitter.

Become a #Hashtag Jedi

Hashtags are your best friend on Twitter. The better you get at utilizing hashtags, the more people will see your tweets. People don’t only use hashtags to organize tweets but also to connect with other people. An example of this is the hashtag used during and leading up to the 2018 Super Bowl. Twitter users used the hashtag “#SuperBowlLII” 285,749 times to communicate about the big game. If you’re hoping to interact with other Twitter users on a trending topic, hashtags are the best way to go.

Make New Friends on the Playground

Twitter is fun! It’s a great place to get to know your consumers and even your competitors. Jump in on Twitter discussions and don’t hesitate to follow someone if you like what they have to say! Following more people as opposed to fewer can actually increase your account’s visibility. When looking for new people to follow I like to see who the top leaders in my industry follow. It helps me find more people within my niche that I trust will add value to my Twitter feed. Following the right people can also help you be the first to know about breaking industry news!

Construct Relevant Tweets

Who is your audience?

It’s important to know who you’re targeting. Would you follow a sports account that regularly digressed to post a political rant? Or a meme account that reviewed restaurants as well? These may be extreme examples, but my point is that these kinds of habits create sloppy Twitter feeds. The beauty of twitter is being able to pepper your feed with very specific themes and interests.

Once you’ve narrowed down your audience, it will be easier to post tweets that are relevant to them. So pick your target audience and make sure you have a goal in mind for your feed. Is it to educate your audience? Provide customer service? Maybe it’s both!

A Picture is Worth 1,000 Retweets

Just kidding. Posting an image will not ensure you 1,000 retweets. But it is one of the best ways to capture someone’s attention as they scroll through a constantly changing Twitter feed. A study conducted by Twitter proved that using images in your tweets is more effective for getting retweets than videos or hashtags. Tweets with images received 35% more retweets than those without.

You can use images as a dual sword in your social media strategy. Start by creating your own imagery to solidify your brand. Turn to your branding guide and create a theme for your images. You might find that you enjoy a clip-art look for your images. Or you may realize that you prefer to take your own photos. After you’ve developed a theme for branded images, start spicing things up with alternate pictures that suit your Twitter goals. For example, posting trending gifs and memes with captions that directly apply to your brand.

Don’t Ignore Twitter Analytics

Twitter analytics is easily one of the best ways to get to know your audience. Analyze your tweets and campaigns frequently. Which tweets performed best? Which tweets did people interact with the most? Be sure to give your audience more of what they want. Based on your findings, giving them more of what they want could mean posting more images or interactive polls. You may also find that shorter tweets perform better than longer ones. Remember you don’t have to use ALL 280 characters. In a lot of cases the quicker you can get to the point the better.

Make sure you’re regularly analyzing your data and adapting to the needs of your audience

Be Consistent

As I mentioned before, Twitter is a fast-paced platform. The lifespan of the average tweet is only about 24 minutes. This means you need to tweet regularly if you want people to keep you top of mind. Try to tweet at least twice a day and be sure to respond quickly to your followers.

If that all seems like too much for you, no worries! Use a digital planner like Lava Surf to plan everything out ahead of time! This way you don’t have to live on Twitter if you don’t want to.

There it is! Twitter is a fun and simple platform to use once you get the hang of it! Your Twitter account is a great platform to have discussions with your customers and get to know your target audience better. So tweet authentically, tweet a lot, and have fun!

Tag: Twitter

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